2024 Tree Nut Innovation Trends
This year's winning products are about the intersection of nutritious indulgence and affordability.
Think grain-free almond butter brownies, satisfying snack mixes, and protein bars that are functional - with clean ingredients. Nutrient-rich RTD beverages with natural ingredients and low sugar are also in high demand.
Consumers are focused on wellness and want easy-to-eat foods & drinks that fuel their energy, promote relaxation, boost immune function and support gut health. The good news: tree nuts do all of these things.
Further, tree nuts are sustainable. The carbon footprint is small, and farming techniques such a micro-irrigation and cover crops make tree nuts both bee-friendly and water-conscious.
Tree nut snacks are front & center, and nighttime snacking is a key opportunity. Products high in fiber and protein are ideal options - creating more occasions for delicious tree nut products to be front and center.
When in comes to flavors, both nostalgic and bold flavors are capturing attention at market. Asian flavors also remain in high demand.
If you are a grower and want to create value added products with your crop, a brand that wants to add more nutritious, sustainable products to your portfolio, or a product developer, formulating the next big hit for your business - we’re here to help!
Research by Mikayla Pittman
Sources:
https://corp.smartbrief.com/original/2023/12/what-flavors-should-consumers-expect-in-2024
https://www.mccormickforchefs.com/en-us/2024-flavor-forecast
https://www.foodnetwork.com/fn-dish/news/food-network-food-trends-2024
Consumers Reach for Snacks as Meal Ingredient | Progressive Grocer
